All About Customer Call Tracking Software

Are you a business owner? Do you wish to streamline your marketing efforts? Then, here is the article for you! With the traditional call tracking methods being ineffective and obsolete, the time has come for business owners to switch to an advanced call tracking software, filled with powerful features. Read on to find out all about customer call tracking software.

What is customer call tracking software?

Customer call tracking software is a unique, modern, and advanced application. It tracks, monitors, and records incoming phone calls along with conversations in a specific geographical area. Through them, marketers can assign phone calls to the respective marketing channels. This software also lets you receive more phone calls from prospective customers.

What are the characteristics of customer call tracking software?

Dynamic number insertion

DNI allows you to assign a particular number to every online or ad source. The number is then shown to your customers and the visitors who arrive at your website. This helps you to track the source of every phone call.

Multi-channel attribution

This enables you to find out all the sources that led to the incoming calls. Through this, you can check the campaign that attracted the visitor to your website as well as the pages they went through before making the call.

Call recording

Through this feature, you can evaluate the performance of your agent dealing with the calls. It also tells whether the customer queries were solved accurately or not. Call recording assumes more importance for gaining more quality leads.

CRM integration

If you want to boost your sales, then make sure that your call tracking software is integrated with a CRM tool. This integration with the Customer Relationship Management tool will help you in viewing customers’ profiles and call history.

Call routing

With call routing, you can connect your agents with the customers, ensuring that their needs are catered to for enriching the overall customer experience. Call routing is also helpful in boosting the agents’ productivity.

What are the benefits of customer call tracking software?

Provide high-quality leads

With call tracking services being increasingly used in diverse industries including e-commerce, healthcare, retail, insurance, etc., it can be said that call tracking software is offering high-quality leads to businesses, boosting the demand for their products or services.

Evaluate marketing efforts

The software goes a long way in helping you to better understand the performance and related results of your marketing efforts. With call tracking software, you can know the source of the caller, whether it is an SEO organic search or a PPC ad campaign.

Improve SEO activities

By using this software, you can also find out details about the specific landing pages of your website that are producing the maximum calls and traffic. Once you know this, you can work on refining your SEO-based activities.

Analyze call quality

Today’s call tracker software is packed with innovative technologies such as artificial intelligence, machine learning, voice recognition, etc. This helps you to invest more effort in automated call scoring.

Call Tracking Pro Also Offers Following Services:

Call Tracking And Recording

Call Tracking Solution

All You Need To Know About the Call Tracking System

Call tracking is a practice used by businesses to enable them to measure the behavior of their consumers before and during the calls received. The information thus collected can be used later on for making smart decisions for improving sales and marketing campaign of that business.

The software used for this purpose identifies the points that can help in generating a high volume of quality phone calls. This system also allows you to know the ways your prospective customers respond to your marketing campaign so that you can modify your advertisements and messages more efficiently. So, the businesses that rely on phone calls may find call tracing systems important for the growth of their revenue as well as the volume of phone calls.

Working of the call tracking system

The software used for tracking calls includes unique phone numbers to be tracked. These numbers are provided to the points of individual customer engagement. So, when a prospective customer makes a call from any of these points of engagement, this incoming call will automatically be connected to a particular source of marketing. The call runs through the tracking software whenever someone dials a tracking number. This software can also be used to record a conversation between the caller and the executive of the company attending that call. In this way, the leads generated by a source that encourages most calls can be extremely effective. These tracking numbers are used for traditional as well as digital marketing and can be linked with the people visiting the business website.

Benefits of the call tracking system

Today the traditional ways of advertising business are considered wasteful and inefficient. The information provided by call tracking systems can be used to improve the marketing campaign of the business. In this way, the call tracking system can be beneficial for businesses in the following manners:

Improve return on investment: Instead of following traditional ways of marketing call tracking systems have allowed you to make adjustments in your marketing campaign and sales messages on the basis of the information collected. It can also help you in discarding the ads that provide lower ROI and use that budget for promoting more effective sources of ads that can provide the highest ROI. Thus the additional revenue collected can be used for other business purposes along with initiating more marketing campaigns.

Show the effects of marketing efforts on the results: Call tracking system can allow you to know how an individual ad or a marketing channel is generating new business. All of your ads may not work equally as some may perform outstandingly whereas some can be dull. So, on the basis of the performance of each ad, you can change your marketing strategies to improve the sales of your business.

Improve the rate of conversion: People usually make a phone call when their buying process is near to end. So, before making a final decision they want to clear their doubts by talking with someone in person. In this way, you can increase the effectiveness of your sales and marketing by tracking and analyzing such calls.

Thus, a Advanced call tracking system can help in improving the sales of business by controlling its marketing campaigns more effectively.


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